Exhibition
It is true that whether you sell industrial power plants or sticky puddings, the better you know your customer – and the better your customer knows you – the more likely you are to make that first sale and the increasingly profitable sales that follow. Exhibitions are more about relationship-building than selling a product. They are the most explicit form of direct marketing.
When it comes to the total quantity of a marketing interaction, nothing holds the candle to exhibitions. Exhibitions have a number of advantages over other media. They are powerful tools for:
- Bringing your customers and most active prospects to you
- Meeting pre-qualifies prospects
- Allowing you to meet your market face-to-face
- Allowing you to demonstrate products, answer questions and overcome objections
- Using all five senses to communicate a message
- Representing the marketplace in one place and time, bringing together suppliers, buyers, purchase influencers, consultants and media.
- Exhibitions also produce tangible results, making it easy to measure the medium’s return on investment
Exhibition Stand Specification
Each exhibition stand consists of the following:
- 3m x 3m Space
- Shell sheme (2.5m high)
- Fascia board with company name (logo would be an additional cost)
- Table and table cloth
- 2 x Chairs
- Carpeting
- Power supply (standard power supply – heavy power users are advised to order a dedicated DB board)
- 2 x Spotlights
- 2 x Complimentary Exhibitor passes
Display tables
Display tables are available for small companies and non-profit organisations. Each display unit consists of:
- 2m x 2m space
- 2m walling on the back of your stand
- Table and table cloth
- 2 x Chairs
- Carpeting
- Power supply
- 1 x Complimentary exhibitor pass
COST PER STAND: R45,000 including VAT
Stand Details Price Inclusions
Standard 3m x 3m shell scheme stand (price remains the same whether you build a custom stand or make use of the shell scheme)
R45,000 including VAT 3m x 3m space – includes:
- 2 x Exhibitor passes
- Shell scheme
- 1 x Fascia with company name
- 2 x Chairs
- 1 x Table with table cloth
- Power supply (1 plug point)
- 2 x Spotlights (not supplied for custom stands)
Display Table (2m x 2m) R19,000 including VAT 2m x 2m space – includes:
- 1 x exhibitor pass
- 2 x Chairs
- 1 x Table with table cloth
- Power supply (1 x plug point)